Our strategy

CREATING VALUE AND TAKING RESPONSIBILITY

The VanDrie Group wants to create value. For our customers, the farmers we work with and society at large. We utilise the strength of our chain by focusing on five strategic pillars.

Our market position

We want to supply high-quality products with as little negative impact as possible. That is why we are looking in a targeted way at how we can improve our chain and our products. We listen to demands and requirements from the market and society. We are constantly looking for new markets where our products can provide added value and contribute to the demand for safe and nutritious animal proteins. We engage in dialogue with stakeholders so that we know which themes are important to them and how we can best fulfil their wishes.

Sustainability

As chain coordinator, we are driving the transition to a more sustainable sector. We do this by working within our production chain to maximise the use of (alternative) raw materials and residual flows. At the same time, we are also making production processes more sustainable. In this way, we are giving shape to the ambitions for a circular agricultural system. We apply smart technologies in our companies and are developing innovative solutions to reduce emissions on veal farms. This enables us to contribute to the national climate objectives.

Animal health and welfare

We are listening to the increasing global attention in society being devoted to improving animal welfare in animal protein chains. It is also our responsibility to guarantee the intrinsic value and needs of calves in our chain. We remain critical of our own practices and are continuously improving ourselves. Not only on our own but also in collaboration with dairy and veal farmers and knowledge partners, we are searching for ways to improve animal health in general and reduce animal diseases.

Food safety

We utilise our Safety Guard quality system to safeguard feed and food safety in each link of our production chain. The highest standards of food safety are regulated in Safety Guard. This enables us to provide guarantees on a global scale that our products have been produced in a high-quality, safe and reliable manner. In addition to food safety, Safety Guard also assures national and international standards in the areas of animal welfare, fire safety, occupational health and safety and the environment throughout the chain.

Good employment practices

Our employees are very dear to us. We want to offer an inclusive workplace. We believe it is important that our employees have confidence in the people with whom they work, that they are given opportunities to develop themselves and that they are proud of their contribution to our organisation.