VealVision: Transparency through the Internet.
The VanDrie Group is a transparent organisation. The group believes in openness and socially responsible production. The VanDrie Group considers the Internet an important medium for giving customers, consumers and governments an understanding of its production methods. The VanDrie Group has therefore developed a website, www.vealvision.com, where all information on a batch of veal that has been received can be traced.
After receiving a password, customers can retrieve the information on the veal they have received. VealVision also enables them to find out more about the farmer responsible for the calf in question. VealVision makes information on all the group’s calves available anywhere in the world.